BEST Definition & Meaning
Following media reports about PRISM, NSA’s massive electronic surveillance program, in May 2013, several technology companies were identified as participants, including Microsoft. Microsoft provides information about reported bugs in its software to intelligence agencies of the United States government, prior to the public release of the fix. In May 2025, Microsoft announced that it is laying off more than 6,000 employees, around three percent of the company’s entire workforce. Microsoft is one of only two U.S.-based companies that have a prime credit rating of AAA. The announcement came a day after hosting a Sting concert for 50 people, including Microsoft executives, in Davos, Switzerland.
To cope with the potential for an increase in demand for products and services, Microsoft opened a number of “holiday stores” across the U.S. to complement the increasing number of “bricks-and-mortar” Microsoft Stores that opened in 2012. The Surface was unveiled in June 2012, becoming the first computer in the company’s history to have its hardware made by Microsoft. Other companies like Borland, WordPerfect, Novell, IBM and Lotus, being much slower to adapt to the new situation, would give Microsoft market dominance. With a few exceptions of new companies, like Netscape, Microsoft was the only major and established company that acted fast enough to be a part of the World Wide Web practically from the start.
In October 2021, Microsoft announced that it began rolling out end-to-end encryption (E2EE) support for Microsoft Teams calls in order to secure business communication while using video conferencing software. In the same month, Microsoft acquired Australia-based video editing software company Clipchamp. The increased necessity for remote work and distance education drove demand for cloud computing and grew the company’s gaming sales. In May 2018, Microsoft partnered with 17 American intelligence agencies to develop cloud computing products.
However, the plan was short-lived, as Altman was subsequently reinstated as OpenAI’s CEO and Brockman rejoined the company amid pressure from OpenAI’s employees and investors on its board. The service includes Copilot, a GPT-4 based large language model tool to query and visualize data, write code, initiate simulations, and educate researchers. In January 2023, CEO Satya Nadella announced Microsoft would lay off 10,000 employees. Microsoft also named Phil Spencer, head of the Xbox brand since 2014, the inaugural CEO of the newly established Microsoft Gaming division, which now houses the Xbox operations team and the three publishers in the company’s portfolio (Xbox Game Studios, ZeniMax Media, Activision Blizzard). The acquisition positioned Microsoft to grow its presence in the market of providing online education to large numbers of people.
Microsoft is ranked No. 14 in the 2022 Fortune 500 rankings of the largest United States corporations by total revenue; and it was the world’s largest software maker by revenue in 2022 according to Forbes Global 2000. Microsoft also confirmed that its Maia 200 AI accelerator, first revealed in January 2026, had entered production deployment in data centers in Iowa and Arizona, powering workloads including Microsoft 365 Copilot and OpenAI’s GPT-5.2 models. At Microsoft Build 2026 in June 2026, Microsoft announced the preview availability of Azure Cobalt 200 virtual machines, its second-generation Arm-based custom CPU, offering up to 135% better performance for cloud database workloads and 50% overall CPU performance improvement over the previous generation Cobalt 100. On 9 March 2026, Microsoft unveiled the Copilot Cowork tool, which is based on Claude Cowork, tapping into the growing demand for grattiano autonomous agents.
The European Commission issued a statement of objections, alleging Microsoft’s practice since 2019 gave Teams an unfair market advantage and limited interoperability with competing software. In June 2024, Microsoft faced a potential EU fine after regulators accused it of abusing market power by bundling its Teams video-conferencing app with its Office 365 and Microsoft 365 software. Microsoft was the first company to participate in the PRISM surveillance program, according to leaked NSA documents obtained by The Guardian and The Washington Post in June 2013, and acknowledged by government officials following the leak.
Microsoft is an outspoken opponent of the cap on H-1B visas, which allows companies in the U.S. to employ certain foreign workers. Noted for its internal lexicon, the expression “eating your own dog food” is used to describe the policy of using pre-release and beta versions of products inside Microsoft to test them in “real-world” situations. Microsoft noted in a blog post that the attack might have been prevented if the accounts in question had enabled multi-factor authentication, a defensive measure which is widely recommended in the industry, including by Microsoft itself. The group, accessed “a very small percentage” of Microsoft corporate email accounts, which also included members of its senior leadership team and employees in its cybersecurity and legal teams. In December 2013, the company made a statement to further emphasize that it takes its customers’ privacy and data protection very seriously, saying that “government snooping potentially now constitutes an ‘advanced persistent threat,’ alongside sophisticated malware and cyber attacks”.
A Microsoft spokesperson stated that the corporation runs several programs that facilitate the sharing of such information with the U.S. government. The cuts affected multiple divisions, including Xbox, with 830 positions eliminated at its Redmond, Washington headquarters. In July 2025, Microsoft announced another round of layoffs, cutting approximately 9,000 employees in its largest workforce reduction in over two years. Blizzard president Mike Ybarra and chief design officer Allen Adham also resigned.
In March 2026, Microsoft-controlled discussion forums banned the nickname Microslop, used to express pushback against Microsoft’s Copilot-based and GenAI efforts. In June 2025, a United Nations report on corporations complicit in the Gaza genocide showed that Microsoft was one of several companies “central to Israel’s surveillance apparatus and the ongoing Gaza destruction.” In mid-2025, Microsoft’s Russian division, Microsoft Rus LLC, filed for bankruptcy after President Vladimir Putin stated that foreign services providers should be throttled in Russia to make way for domestic software. The outage was traced back to a flawed update of CrowdStrike’s cybersecurity software, which resulted in Microsoft systems crashing and causing disruptions across various sectors. On July 19, a global IT outage impacted Microsoft services, affecting businesses, airlines, and financial institutions worldwide. Meanwhile, that month, the company announced a subscription offering of artificial intelligence for small businesses via Copilot Pro.
In June 2022, Microsoft published the report on Russian cyber attacks and concluded that state-backed Russian hackers “have engaged in “strategic espionage” against governments, think tanks, businesses and aid groups” in 42 countries supporting Kyiv. On August 23, 2012, Microsoft unveiled a new corporate logo at the opening of its 23rd Microsoft store in Boston, indicating the company’s shift of focus from the classic style to the tile-centric modern interface, which it uses/will use on the Windows Phone platform, Xbox 360, Windows 8 and the upcoming Office Suites. Microsoft’s logo with the tagline “Your potential. Our passion.”—below the main corporate name—is based on a slogan Microsoft used in 2008.
Among grant recipients from the Asia-Pacific region are the Sri Lankan IT company Fortude, the Thailand-based Vulcan Coalition, and the Indonesian organization Kerjabilitas. During the COVID-19 pandemic, Microsoft’s president, Brad Smith, announced that it had donated an initial batch of supplies, including 15,000 protection goggles, infrared thermometers, medical caps, and protective suits, to healthcare workers in Seattle, with further aid to come. Dave Norris ran an internal joke campaign to save the old logo, which was green, in all uppercase, and featured a fanciful letter O, nicknamed the blibbet, but it was discarded.